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~subject:"Psychology of advertising"
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Psychology of advertising
Consumer behaviour
27
Konsumentenverhalten
26
Advertising effects
22
Werbewirkung
22
Advertising
10
Werbung
10
Brand image
8
Markenimage
8
Brand management
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Markenführung
7
Emotion
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USA
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United States
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Viral marketing
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Virales Marketing
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China
3
Chinese consumers
3
Experiment
3
Internet marketing
3
Online-Marketing
3
Werbepsychologie
3
Bio-Lebensmittel
2
Brand
2
Brand equity
2
Cognition
2
Credibility
2
Evaluation
2
Geschichte
2
Gesundheitsmarketing
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Glaubwürdigkeit
2
Green marketing
2
Health care marketing
2
History
2
IG communication
2
IG influence
2
IG-influences-based brand equity (IGBE)
2
Impfung
2
Kognition
2
Markenartikel
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English
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Muehling, Darrel D.
2
Carlson, Jeffrey R.
1
Kareklas, Ioannis
1
Li, Feng
1
Liu, Lu
1
Shen, Lulu
1
Sprott, David E.
1
Sultan, Abdullah J.
1
Teng, Lefa
1
Zhao, Guangzhi
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
1
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ECONIS (ZBW)
3
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Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
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2
"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
Saved in:
3
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
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