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~subject:"Public relations"
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Public relations
Advertising
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Werbung
5
Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Werbewirkung
3
Öffentlichkeitsarbeit
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Backfire
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Buffer
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Corporate social responsibility
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Influencer
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2022-2023
1
Arbeitszufriedenheit
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Auskunftspflicht
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Communication science
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Corporate Social Responsibility
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Corporate disclosure
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Crisis management
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Disclosure regulation
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Economic crisis
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Empirical method
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Empirische Methode
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Financial crisis
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Finanzkrise
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Hybrid advertising
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IFRS 17
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Influencer advertising
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Insurance Revenues
1
Internal communication
1
Interne Kommunikation
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Job satisfaction
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Kommunikation
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Kommunikationswissenschaft
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Krisenmanagement
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Beckert, Johannes
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Koch, Thomas
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Viererbl, Benno
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Borchers, Nils S.
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Keilmann, Juliane
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Schulz-Knappe, Charlotte
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International journal of advertising : the review of marketing communications
1
Journal of communication management
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ECONIS (ZBW)
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Social media influencers in strategic communication
Borchers, Nils S.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10012650039
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2
CSR in times of crisis : why CSR activities can be both a blessing and burden during an organizational crisis
Koch, Thomas
;
Viererbl, Benno
;
Beckert, Johannes
; …
- In:
Journal of communication management
28
(
2024
)
3
,
pp. 442-458
Persistent link: https://www.econbiz.de/10015272745
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3
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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