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Public relations
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Beckert, Johannes
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Koch, Thomas
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International journal of advertising : the review of marketing communications
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Journal of communication management
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ECONIS (ZBW)
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CSR in times of crisis : why CSR activities can be both a blessing and burden during an organizational crisis
Koch, Thomas
;
Viererbl, Benno
;
Beckert, Johannes
; …
- In:
Journal of communication management
28
(
2024
)
3
,
pp. 442-458
Persistent link: https://www.econbiz.de/10015272745
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2
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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