A common goal in marketing research is to understand how one evaluates products that have been filtered through some type of screening or selection process. Typical examples include post-choice satisfaction ratings, certain free recall tasks, or the development of consideration sets followed by...

Research has shown that there is heterogeneity in consumer knowledge of prices and deals. In addition, it has been found that buyers' purchase behavior can be influenced not only by the current price of a product, but also by what prices they expect in the future. The author builds a purchase...