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Purchase decision
Consumer behaviour
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India
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International journal of green economics : IJGE
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International journal of services, economics and management
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An exploratory study on the moderating effect of e-WOM through green knowledge on green purchase intention
Pant, Mayank
;
Kumar, Rajeev
- In:
International journal of green economics : IJGE
17
(
2023
)
3
,
pp. 230-240
Persistent link: https://www.econbiz.de/10015064518
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2
The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India
Kala, Devkant
;
Chaubey, D. S.
- In:
International journal of services, economics and management
9
(
2018
)
2
,
pp. 143-157
Persistent link: https://www.econbiz.de/10011989224
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