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Antecedents of consumer attitude and purchase intention towards counterfeit products
Manikoth, Sushin; Olson, Bradley J.; Lakavath, Mothilal; … - In: International journal of business and globalisation : IJBG 37 (2024) 3, pp. 340-369
Persistent link: https://www.econbiz.de/10015063955
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Purchase intention of luxury fashion brands in post-pandemic era : a double moderation analysis using information acceptance model
Anurag Singh; Patel, Ashok Kumar; Parayitam, Satyanarayana - In: Journal of marketing communications 31 (2025) 4, pp. 467-490
Persistent link: https://www.econbiz.de/10015417294
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The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses : a moderated moderated-mediation conditional model
Anurag Singh; Patel, Ashok Kumar; Parayitam, Satyanarayana - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 304-327
Persistent link: https://www.econbiz.de/10013410694
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Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes
Patel, Ashok Kumar; Anurag Singh; Parayitam, Satyanarayana - In: Journal of advances in management research : JAMR 20 (2023) 2, pp. 161-187
Persistent link: https://www.econbiz.de/10014305239
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A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar; Rathinam, Logu; Parayitam, … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
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Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha; Soundararajan, Vasanthi; Parayitam, … - In: Journal of internet commerce 22 (2023) 3, pp. 395-431
Persistent link: https://www.econbiz.de/10014320493