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ECONIS (ZBW)
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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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2
From screen to cart : how influencers drive impulsive buying in livestreaming commerce?
Ma, Xinyu
;
Aw, Eugene Cheng-Xi
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
18
(
2024
)
6
,
pp. 1034-1058
Persistent link: https://www.econbiz.de/10015324056
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3
Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services
Filieri, Raffaele
;
McLeay, Fraser
;
Tsui, Bruce
;
Lin, Zhibin
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 956-970
Persistent link: https://www.econbiz.de/10011947000
Saved in:
4
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
5
Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Rialti, Riccardo
;
Filieri, Raffaele
;
Zollo, Lamberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 868-891
Persistent link: https://www.econbiz.de/10013209446
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