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~subject:"Qualitative method"
~subject:"Scientific method"
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Befreiung von Denkblockaden durch Betrachtung von Marketingproblemen aus konstruktivistischer Sicht
Behrens, Gerold
- In:
Innovation in der Betriebswirtschaftslehre : Tagung der …
,
(pp. 119-142)
.
1998
Persistent link: https://www.econbiz.de/10001305310
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Qualitative research
Wright, Len Tiu
;
Wright, Rose
- In:
The marketing book
,
(pp. 191-210)
.
2016
Persistent link: https://www.econbiz.de/10011471645
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Quantitative methods in marketing
Baron, Steve
;
Ashman, Rachel
- In:
The marketing book
,
(pp. 211-270)
.
2016
Persistent link: https://www.econbiz.de/10011471646
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Market sensing and qualitative research : context, philosophy, approach and strategy
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 9-19)
.
2017
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The qualitative research process part 1 : strategy, planning and data collection
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 20-35)
.
2017
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The qualitative research process part 2 : data alalysis and data presentation
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 36-47)
.
2017
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Using narrative and storytelling in research
Lawson, Alison
- In:
Alternative market research methods : market sensing
,
(pp. 182-204)
.
2017
Persistent link: https://www.econbiz.de/10011569751
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Research ethics
Dupernex, Simon
- In:
Alternative market research methods : market sensing
,
(pp. 293-303)
.
2017
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Service innovation research methods
Sørensen, Flemming
;
Lapenta, Francesco
- In:
Research methods in service innovation
,
(pp. 1-18)
.
2017
Persistent link: https://www.econbiz.de/10011635722
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"Shopper Research" als moderne Ausprägung der qualitativen
Marktforschung
Runia, Peter
;
Wahl, Frank
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 37-53)
.
2017
Persistent link: https://www.econbiz.de/10011644000
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