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Qualitative research
Wright, Len Tiu; Wright, Rose - In: The marketing book, (pp. 191-210). 2016
Persistent link: https://www.econbiz.de/10011471645
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Market sensing and qualitative research : context, philosophy, approach and strategy
Longbottom, David - In: Alternative market research methods : market sensing, (pp. 9-19). 2017
Persistent link: https://www.econbiz.de/10011569740
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The qualitative research process part 1 : strategy, planning and data collection
Longbottom, David - In: Alternative market research methods : market sensing, (pp. 20-35). 2017
Persistent link: https://www.econbiz.de/10011569743
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The qualitative research process part 2 : data alalysis and data presentation
Longbottom, David - In: Alternative market research methods : market sensing, (pp. 36-47). 2017
Persistent link: https://www.econbiz.de/10011569744
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Using narrative and storytelling in research
Lawson, Alison - In: Alternative market research methods : market sensing, (pp. 182-204). 2017
Persistent link: https://www.econbiz.de/10011569751
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"Shopper Research" als moderne Ausprägung der qualitativen Marktforschung
Runia, Peter; Wahl, Frank - In: Moderne Methoden der Marktforschung : Kunden besser …, (pp. 37-53). 2017
Persistent link: https://www.econbiz.de/10011644000
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Oh Mensch - neue Methoden in der qualitativen Marktforschung
Appleton, Edward - In: Marktforschung der Zukunft - Mensch oder Maschine? : …, (pp. 143-155). 2016
Persistent link: https://www.econbiz.de/10011550301
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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.); Ghorbani, Ali (contributor) - 2015
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--
Persistent link: https://www.econbiz.de/10010429718
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Co-Evolution und Homöostase : die Qualitative Marktforschung geht neue Wege mit bewährten Tugenden
Teuber, Stephan - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 135-151). 2015
Persistent link: https://www.econbiz.de/10011280764
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Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2012
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research
Persistent link: https://www.econbiz.de/10011681072