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Projective techniques for brand image research : two personification-based methods explored
Hofstede, Anouk
;
Hoof, Joris van
;
Walenberg, Natascha
; …
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 300-309
Persistent link: https://www.econbiz.de/10003492531
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