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Research methodology in marketing
Thompson, Alan (ed.) - 2014
Persistent link: https://www.econbiz.de/10011516086
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Ein Verfahren zur Analyse der Erfolgsrelevanz von kategorialen Produktmerkmalen
Pischel, Jochen - 2000
Persistent link: https://www.econbiz.de/10001503071
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Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald - 1999
Persistent link: https://www.econbiz.de/10001364392
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Qualitative methods for marketplace research
Sayre, Shay - 2001
Persistent link: https://www.econbiz.de/10001555396
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Computer-based qualitative data analysis
Dey, Ian - In: Marketing research : state-of-the-art perspectives ; …, (pp. 265-288). 2000
Persistent link: https://www.econbiz.de/10001611154
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Nonparametric modeling of buying behavior in fast moving consumer goods markets
Boztuǧ, Yasmin; Hildebrandt, Lutz - In: Social and economic research with consumer panel data : …, (pp. 189-205). 2001
Persistent link: https://www.econbiz.de/10001612924
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Qualitative inquiry in marketing and consumer research
Sherry, John F.; Kozinets, Robert V. - In: Kellogg on marketing, (pp. 165-194). 2001
Persistent link: https://www.econbiz.de/10001612983
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"Pegasus" : closing the gap between quantitative and qualitative consumer research
Verleye, Gino; Broekaert, Christian - In: Interpretive consumer research : paradigms, …, (pp. 133-147). 2001
Persistent link: https://www.econbiz.de/10001613056
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Interpretive constraint in qualitative and quantitative research: false dichotomies?
Nakamoto, Kent; Brinberg, David - In: Empirie und Betriebswirtschaft : Entwicklungen und …, (pp. 155-172). 2003
Persistent link: https://www.econbiz.de/10001799454
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Applying qualitative methods to marketing management research
Buber, Renate (ed.); Gadner, Johannes (contributor);  … - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001783855