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Exploring responses to differing message content of pictorial alcohol warning labels
Hassan, Louise; Parry, Sara; Shiu, Edward - In: International journal of consumer studies 46 (2022) 6, pp. 2200-2219
Persistent link: https://www.econbiz.de/10013412131
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Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; … - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.; Shiu, Edward; Thrasher, James F.; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 263-274
Persistent link: https://www.econbiz.de/10003832769
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The moderating role of national cultural values in smoking cessation
Hassan, Louise M.; Shiu, Edward - In: Journal of business research : JBR 68 (2015) 10, pp. 2173-2180
Persistent link: https://www.econbiz.de/10011373094
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The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes
Grant, Ian C.; Hassan, Louise M.; Hastings, Gerard B.; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 275-285
Persistent link: https://www.econbiz.de/10003832775