Similar Search Results

Business analytics for sales and marketing managers : how to compete in the information age

Laursen, Gert H. N. - 2011

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing...

Persistent link: https://www.econbiz.de/10009009776

Handbook on the experience economy

Sundbo, Jon (ed.); Sørensen, Flemming (contributor) - 2013

This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...

Persistent link: https://www.econbiz.de/10010207710

Market your way to growth : 8 ways to win

Kotler, Philip - 2013

creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the …

Persistent link: https://www.econbiz.de/10009754087

High impact marketing that gets results

Kolah, Ardi - 2013

Persistent link: https://www.econbiz.de/10009690023

Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele

Zanger, Cornelia (ed.); Griese, Kai-Michael (contributor) - 2000

Persistent link: https://www.econbiz.de/10001494514

Relationship Marketing : das Management von Kundenbeziehungen

Bruhn, Manfred - 2013 - 3., vollst. überarb. Aufl.

In den achtziger Jahren entstand der Begriff des Relationship Marketing. Im Kern geht es hier darum, dass nicht das … Produkt, sondern die Kundenbeziehung am Ausgangspunkt der Marketing-Entscheidungen steht. Die Neuauflage greift das aktuelle … Wissen zum Relationship Marketing auf und erarbeitet daraus theoretische und konzeptionelle Grundlagen. Das Buch stellt …