Business analytics for sales and marketing managers : how to compete in the information age
Year of publication: |
c 2011
|
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Authors: | Laursen, Gert H. N. |
Publisher: |
Hoboken, N.J. : Wiley |
Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Data Warehouse | Data warehouse | Kundenanalyse | Customer analysis | Beziehungsmarketing | Relationship marketing | Business Intelligence | Datenanalyse | Marketing |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
Extent: | XIII, 242 S. graph. Darst. 24 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook |
Language: | English |
Notes: | Includes bibliographical references and index. - 4201 Lt. LOC-CIP-Data Vol. 41 von Wiley & SAS business series |
ISBN: | 978-0-470-91286-7 ; 0-470-91286-3 ; 978-1-118-03036-3 ; 978-1-118-03037-0 ; 978-1-118-03038-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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