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~subject:"Relationship marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of retail & distribution management
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Retaining or returning? : some insights for a better understanding of return behaviour
Foscht, Thomas
;
Ernstreiter, Karin
;
Maloles, Cesar
; …
- In:
International journal of retail & distribution management
41
(
2013
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10009725789
Saved in:
2
The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Stein, Alex D.
;
Smith, Michael F.
;
Lancioni, Richard A.
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 855-861
Persistent link: https://www.econbiz.de/10010211266
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