The development and diffusion of customer relationship management (CRM) intelligence in business-to-business environments
Alex D. Stein; Michael F. Smith; Richard A. Lancioni
| Year of publication: |
2013
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|---|---|
| Authors: | Stein, Alex D. ; Smith, Michael F. ; Lancioni, Richard A. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 6, p. 855-861
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| Subject: | Customer relationship management | Customer databases | Customer-supplier information | Data-driven decision-making | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Datenbank | Database | B-to-B-Marketing | Business-to-business marketing | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010211266