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Predicting downtown and small business success : a resource-based view
Runyan, Rodney C. - 2005
Persistent link: https://www.econbiz.de/10003953004
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Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets
Line, Nathaniel D.; Runyan, Rodney C. - In: Tourism management : research, policies, practice 43 (2014), pp. 91-102
Persistent link: https://www.econbiz.de/10010351366
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A resource-based view of the small firm
Runyan, Rodney C.; Huddleston, Patricia; Swinney, Jane L. - In: Qualitative market research : an international journal 10 (2007) 4, pp. 390-402
Persistent link: https://www.econbiz.de/10003739522
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Community stakeholders and the perception of tourism downtowns : an assessment of brand identity
Line, Nathaniel D.; Runyan, Rodney C.; Swinney, Jane L.; … - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 2/3, pp. 159-172
Persistent link: https://www.econbiz.de/10011492633