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Firm capabilities and growth : the moderating role of market conditions
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
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Marketing and business performance
Morgan, Neil A. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10009507839
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Researching marketing capabilities : reflections from academia
Morgan, Neil A. - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
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Marketing capabilities for B2B firms
Morgan, Neil A.; Slotegraaf, Rebecca J. - In: Handbook of business-to-business marketing, (pp. 90-108). 2012
Persistent link: https://www.econbiz.de/10009500196
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"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.; Katsikeas, Constantine S.; … - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
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Strategic goal accomplishment in export ventures : the role of capabilities, knowledge, and environment
Spyropoulou, Stavroula; Katsikeas, Constantine S.; … - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10011865110
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Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna; Morgan, Neil A. - In: Journal of international marketing 25 (2017) 4, pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
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Marketing capabilities and Shelby D. Hunt : contributions, current state, and the future
Morgan, Neil A.; Feng, Hui - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 13/14, pp. 1224-1244
Persistent link: https://www.econbiz.de/10015194110