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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Marketing management
35
Marketingmanagement
34
Firm performance
26
Unternehmenserfolg
26
Export
21
Strategic management
17
Strategisches Management
17
Innovation
16
International marketing
16
Resource-based view
16
Consumer behaviour
12
Internationales Marketing
12
Marketing
12
Export sector
11
Exportwirtschaft
11
Innovation management
10
Innovationsmanagement
10
Measurement
10
Bibliometrics
9
Bibliometrie
9
Entrepreneurship
9
International market entry
9
Internationaler Markteintritt
9
Relationship marketing
9
Beziehungsmarketing
8
Entrepreneurship approach
8
Großbritannien
8
High technology
8
Hochtechnologie
8
Konsumentenverhalten
8
Market orientation
8
Messung
8
New product development
8
Produktentwicklung
8
United Kingdom
8
Business network
7
Competitive advantage
7
Unternehmensnetzwerk
7
B-to-B-Marketing
6
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Undetermined
10
Free
4
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Article
16
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Article in journal
16
Aufsatz in Zeitschrift
16
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English
16
Author
All
Morgan, Robert E.
12
Cadogan, John W.
3
Bıçakcıoğlu-Peynirci, Nilay
2
Herhausen, Dennis
2
Hudson, Kerry
2
Hughes, Paul
2
Miočević, Dario
2
Story, Vicky M.
2
Adeola, Ogechi
1
Ahmad Husairi, Mariyani
1
Asmat Nizam Abdul Talib
1
Autry, Chad W.
1
Baines, Tim
1
Boso, Nathaniel
1
Burton, Jamie
1
Childs, Dayle R. N.
1
DeLuca, Luigi M.
1
Dewsnap, Belinda
1
Djuricin, Dragan
1
Gali, Nazha
1
Gnizy, Itzhak
1
Hanak, Robert
1
Hodgkinson, Ian R.
1
Hortovanyi, Lilla
1
Horvath, Dora
1
Hughes, Chih-Hsien Lois
1
Hughes, Mathew (Mat)
1
Hughes, Matthew
1
Kleijnen, Mirella H. P.
1
Kumar, Vikas
1
Lee, Nick
1
Mocan, Marian
1
Oliveira, João S.
1
Raddats, Chris
1
Romanova, Anita
1
Szabo, Roland Z.
1
Vorhies, Douglas W.
1
Vuksanović, Iva
1
Wang, Catherine L.
1
Zolkiewski, Judy
1
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
4
Entrepreneurship theory and practice : ET&P
1
International journal of production research
1
International marketing review
1
Journal of international marketing
1
Journal of strategic marketing
1
Long range planning : LRP ; international journal of strategic management
1
Strategic management journal
1
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ECONIS (ZBW)
16
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1
Export strategic orientation-performance relationship : examination of its enabling and disenabling boundary conditions
Cadogan, John W.
;
Boso, Nathaniel
;
Story, Vicky M.
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5046-5052
Persistent link: https://www.econbiz.de/10011589121
Saved in:
2
Capabilities for advanced services : a multi-actor perspective
Story, Vicky M.
;
Raddats, Chris
;
Burton, Jamie
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 54-68
Persistent link: https://www.econbiz.de/10011672013
Saved in:
3
Entrepreneurial entropy : a resource exhaustion theory of firm failure from entrepreneurial orientation
Gali, Nazha
;
Hughes, Mathew (Mat)
;
Morgan, Robert E.
; …
- In:
Entrepreneurship theory and practice : ET&P
48
(
2024
)
1
,
pp. 141-170
Persistent link: https://www.econbiz.de/10014433402
Saved in:
4
Intellectual property protection and firm risk : how service transition and knowledge intensity mitigate the loss of strategic resources
Hudson, Kerry
;
Morgan, Robert E.
- In:
Journal of business research : JBR
188
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015159349
Saved in:
5
Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert E.
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
Saved in:
6
Fitting strategic resources with product-market strategy : performance implications
Hughes, Paul
;
Morgan, Robert E.
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10003704603
Saved in:
7
An evolutionary perspective on capabilities for fluid product-markets : the contingent effects of routinization and renewal in marketing, R&D, and operations
Hudson, Kerry
;
Kumar, Vikas
;
Morgan, Robert E.
- In:
Long range planning : LRP ; international journal of …
57
(
2024
)
6
,
pp. 1-19
Persistent link: https://www.econbiz.de/10015331135
Saved in:
8
Market entry timing : the impact of complementary capabilities on strategic outcomes
Ahmad Husairi, Mariyani
;
Morgan, Robert E.
;
DeLuca, Luigi M.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012581557
Saved in:
9
The digital marketing capabilities gap
Herhausen, Dennis
;
Miočević, Dario
;
Morgan, Robert E.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
Saved in:
10
Product-market planning capability and profitability
Hughes, Paul
;
Hodgkinson, Ian R.
;
Morgan, Robert E.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 370-379
Persistent link: https://www.econbiz.de/10012322097
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