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Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S. - In: The profit impact of marketing strategy project : …, (pp. 28-40). 2009
Persistent link: https://www.econbiz.de/10003927211
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An outside-in approach to resource-based theories
Day, George S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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Superiority in customer relationship management : consequences for competitive advantage and performance
Day, George S.; Van Den Bulte, Christophe - 2002
Persistent link: https://www.econbiz.de/10001746522
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The yin and yang of outside-in thinking
Day, George S. - In: Industrial marketing management : the international … 88 (2020), pp. 84-86
Persistent link: https://www.econbiz.de/10012285330