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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Multinationales Unternehmen
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KMU
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SME
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Transnational corporation
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Globalisierung
7
Globalization
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New Zealand
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Betriebliche Wertschöpfung
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International market entry
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Internationaler Markteintritt
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Brand image
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Governance
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Wine industry
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Bangladesch
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Bangladesh
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Brand identity
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Competition
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Competitive strategy
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Consumer behaviour
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Firm performance
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Global value chain
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Markenimage
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Unternehmenserfolg
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Weinbau
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English
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Benson-Rea, Maureen
3
Brodie, Roderick J.
1
Elsahn, Ziad F.
1
Medlin, Christopher J.
1
Odlin, Denis
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Management international review : mir ; journal of international business
1
Marketing theory
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ECONIS (ZBW)
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Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
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2
Political schemas and corporate political activities during foreign market entry : a micro-process perspective
Elsahn, Ziad F.
;
Benson-Rea, Maureen
- In:
Management international review : mir ; journal of …
58
(
2018
)
5
,
pp. 771-811
Persistent link: https://www.econbiz.de/10011931003
Saved in:
3
Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.
;
Benson-Rea, Maureen
;
Medlin, …
- In:
Marketing theory
17
(
2017
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
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