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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Brand management
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Glynn, Mark S.
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Baxter, Roger
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Zhang, Annie Liqin
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Australasian marketing journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Introduction to the special issue
Glynn, Mark S.
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 94-95
Persistent link: https://www.econbiz.de/10011338617
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How salespeople facilitate buyers' resource availability to enhance seller outcomes
Zhang, Annie Liqin
;
Baxter, Roger
;
Glynn, Mark S.
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1121-1130
Persistent link: https://www.econbiz.de/10010223452
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