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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Shopping plans, buying motivations, and return policies : impacts on product returns and purchase likelihoods
Seo, Joon Yong; Yoon, Sukki; Vangelova, Milena - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 645-659
Persistent link: https://www.econbiz.de/10011614278
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The effect of 360-degree rotatable product images on purchase intention
Kim, Seeun; Baek, Tae Hyun; Yoon, Sukki - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012268816
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Price transparency in international retailing on digital platforms
Kim, Kacy K.; Ryoo, Yuhosua; Zdravkovic, Srdan; Yoon, Sukki - In: International marketing review 41 (2024) 5, pp. 1133-1160
Persistent link: https://www.econbiz.de/10015202378