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Retail trade
India
19
Indien
19
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
8
Einzelhandel
8
Relationship marketing
8
Customer satisfaction
6
Kundenzufriedenheit
6
Sonderangebot
6
Special offers
6
Online retailing
3
Online-Handel
3
AHP approach
2
AHP-Verfahren
2
Bank
2
Brand image
2
Brand management
2
Business start-up
2
Cluster analysis
2
Clusteranalyse
2
Consumer behavior
2
Customer value
2
Data Mining
2
Data mining
2
Entrepreneurs
2
Entrepreneurship
2
Entrepreneurship approach
2
Experiment
2
Frauen
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Innovation adoption
2
Innovationsakzeptanz
2
Kundenwert
2
Markenführung
2
Markenimage
2
Market segmentation
2
Marketing management
2
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1
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1
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English
8
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Hemalatha, M.
8
Sivakumar, V. J.
3
Narayanan, A. G. V.
2
Jayakumar, G. S. D. S.
1
Najma, S.
1
Sezhiyan, D. M.
1
Sridevi, P.
1
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International journal of Indian culture and business management
2
International journal of business excellence
2
International journal of business innovation and research
2
International journal of business information systems : IJBIS
1
Knowledge management and drivers of innovation in services
1
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ECONIS (ZBW)
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1
Retail event satisfaction measurement model : an Indian context
Hemalatha, M.
;
Sivakumar, V. J.
- In:
International journal of Indian culture and business …
2
(
2009
)
6
,
pp. 654-669
Persistent link: https://www.econbiz.de/10003953025
Saved in:
2
Modelling clearance sales store loyalty behaviour of Indian shoppers
Hemalatha, M.
;
Sivakumar, V. J.
- In:
International journal of business excellence
3
(
2010
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009575528
Saved in:
3
Modelling clearance sales shopping behaviour
Hemalatha, M.
;
Sivakumar, V. J.
;
Narayanan, A. G. V.
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 451-474
Persistent link: https://www.econbiz.de/10008798779
Saved in:
4
A predictive modeling of retail satisfaction : a data mining approach to retail service industry
Hemalatha, M.
- In:
Knowledge management and drivers of innovation in services
,
(pp. 175-189)
.
2012
Persistent link: https://www.econbiz.de/10009681004
Saved in:
5
Market basket analysis : data mining application in Indian retailing
Hemalatha, M.
- In:
International journal of business information systems : …
10
(
2012
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10009550115
Saved in:
6
A fuzzy clustering approach for segmenting Indian retail market based on store image
Sezhiyan, D. M.
;
Hemalatha, M.
- In:
International journal of business excellence
4
(
2011
)
6
,
pp. 731-750
Persistent link: https://www.econbiz.de/10009505720
Saved in:
7
The antedecents of store patronage behaviour in Indian kirana store
Hemalatha, M.
;
Najma, S.
- In:
International journal of business innovation and research
7
(
2013
)
5
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010212965
Saved in:
8
An empirical study on the influence of clearance sales shopping characteristics on store satisfaction and loyalty
Hemalatha, M.
;
Narayanan, A. G. V.
;
Sridevi, P.
; …
- In:
International journal of Indian culture and business …
6
(
2013
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10009741353
Saved in:
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