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Evolving the Private Label Role in the Retailer-Customer Relationship : Antecedents and Impact of Premium Private Labels on Customer Loyalty to the Retailer

Martinelli, Elisa - 2014

The chapter focuses on the role played by private labels (PLs) in the retailer-consumer relationship. Specifically, the results of a survey aimed at investigating the ability of a specific kind of PL, namely premium private label (PPL), to improve customer loyalty to the retailer are presented....

Persistent link: https://www.econbiz.de/10013051909

Evolving the private label role in the retailer-customer relationship : antecedents and impact of premium private labels on customer loyalty to the retailer

Martinelli, Elisa; Vergura, Donata Tania - In: Handbook of research on retailer-consumer relationship …, (pp. 86-106). 2014

Persistent link: https://www.econbiz.de/10010379352

The role of customer loyalty as a brand extension purchase predictor

Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119

Persistent link: https://www.econbiz.de/10011299067

Bouncing back from a sudden-onset extreme event : exploring retail enterprises' resilience capacity

Martinelli, Elisa; De Canio, Francesca; Tagliazucchi, Giulia - In: The international review of retail, distribution and … 29 (2019) 5, pp. 568-581

Persistent link: https://www.econbiz.de/10012209617

Imprenditoria immigrata operante nella distribuzione commerciale modenese : metodologia e primi risultati di un'indagine esplorativa

Martinelli, Elisa; Tagliazucchi, Giulia; Costantini, … - 2020

Persistent link: https://www.econbiz.de/10012211240

Purchasing veg private labels? : a comparison between occasional and regular buyers

Martinelli, Elisa; De Canio, Francesca - In: Journal of retailing and consumer services 63 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012666025

Exploring the main drivers influencing brand loyalty to motorway services areas in Italy

De Canio, Francesca; Sánchez-Franco, Manuel J.; … - In: Italian journal of marketing : ITJM 2020 (2020) 2/3, pp. 125-141

Persistent link: https://www.econbiz.de/10012305758

Retail brand extension: from theory to practice : a multi-country study of European grocery retailers

Martinelli, Elisa; De Canio, Francesca - In: Advancing insights on brand management, (pp. 83-101). 2017

Persistent link: https://www.econbiz.de/10011855071

Managing Sustainability : Perspectives From Retailing and Services

Luceri, Beatrice (ed.); Martinelli, Elisa (ed.) - 2022

The Evolution of the Sustainability Mindset in Retailing and Service Management -- Corporate Social Responsibility: A Longitudinal Analysis in the Retail Sector -- Perceived Corporate Social Responsibility and Job Satisfaction in the Retail Industry: A Systematic Literature Review and Research...

Persistent link: https://www.econbiz.de/10013368548

Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey

Martinelli, Elisa; De Canio, Francesca - In: Advances in National Brand and Private Label Marketing …, (pp. 37-45). 2018

Persistent link: https://www.econbiz.de/10013276247