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Where to refuel : modeling on-the-way choice of convenience outlet
Pramono, Ari; Oppewal, Harmen - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581914
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Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen - In: Memorable customer experiences : a research anthology, (pp. 101-117). 2009
Persistent link: https://www.econbiz.de/10003902740
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The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun; Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
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Experimental analysis of consumer channel-mix use
Oppewal, Harmen; Tojib, Dewi Rooslani; Louvieris, Panos - In: Journal of business research : JBR 66 (2013) 11, pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
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How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 23 (2015), pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
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The effects of in-store themed events on consumer store choice decisions
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
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Understanding retail experiences - the case for ethnography
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen; … - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 751-778
Persistent link: https://www.econbiz.de/10003597769