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~subject:"Retail trade"
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Retail trade
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Theorie
14,554
Theory
14,379
Relationship marketing
13,046
Beziehungsmarketing
13,020
Brand management
9,147
Markenführung
9,108
Online-Handel
8,816
Online retailing
8,804
Brand image
7,996
Markenimage
7,956
Customer satisfaction
7,406
Kundenzufriedenheit
7,247
Social Web
7,117
Social web
7,115
Markenartikel
6,995
Brand
6,982
Online-Marketing
5,718
Internet marketing
5,704
Experiment
5,415
Einzelhandel
5,314
USA
5,263
Service quality
5,252
Dienstleistungsqualität
5,207
Werbewirkung
5,082
Advertising effects
5,040
United States
4,991
Electronic Commerce
4,931
Deutschland
4,834
E-commerce
4,808
Germany
4,482
Emotion
4,448
Lizenz
4,205
Licence
4,021
Advertising
3,965
Marketingmanagement
3,947
Marketing management
3,927
Werbung
3,913
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research-article
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Grewal, Dhruv
33
Gázquez-Abad, Juan Carlos
27
Pantano, Eleonora
26
Martínez-López, Francisco J.
22
Roggeveen, Anne L.
20
Schramm-Klein, Hanna
18
Das, Gopal
16
Gijsbrechts, Els
16
Swoboda, Bernhard
16
Gil Saura, Irene
15
Sands, Sean
15
Zielke, Stephan
15
Ailawadi, Kusum L.
14
Khare, Arpita
13
Nordfält, Jens
13
Rabinovich, Elliot
13
Teller, Christoph
13
Willems, Kim
13
Chebat, Jean-Charles
12
Chintagunta, Pradeep K.
12
Dennis, Charles
12
Richards, Timothy J.
12
Steinmann, Sascha
12
Breugelmans, Els
11
Dekimpe, Marnik G.
11
Diallo, Mbaye Fall
11
Neslin, Scott A.
11
Pauwels, Koen
11
Sinha, P. K.
11
Verhoef, Peter C.
11
Wagner, Gerhard
11
Brengman, Malaika
10
Rajagopal
10
Rudolph, Thomas
10
Shankar, Venkatesh
10
Stobart, Jon
10
Campo, Katia
9
Carpenter, Jason M.
9
Cheng, T. C. E.
9
Gallino, Santiago
9
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Springer Fachmedien Wiesbaden
7
London Economics
5
Consumers, Health, Agriculture and Food Executive Agency
4
Deloitte
4
IPSOS
4
National Bureau of Economic Research
4
Philippinen / National Census and Statistics Office
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
USA / Bureau of Foreign and Domestic Commerce
3
Books on Demand GmbH <Norderstedt>
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nordic Council of Ministers
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Accenture Dienstleistungen GmbH
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
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Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
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Edward Elgar Publishing
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England and Wales / Parliament / House of Commons
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European Commission / Directorate-General for the Internal Market and Services
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Goethe-Universität Frankfurt am Main
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Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
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Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
India / Dept. of Tourism
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
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Published in...
All
Journal of retailing and consumer services
548
Journal of retailing
164
Journal of business research : JBR
138
International journal of retail & distribution management
134
The international review of retail, distribution and consumer research
128
International journal of retail and distribution management
97
European journal of operational research : EJOR
56
International journal of electronic marketing and retailing : IJEMR
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Psychology & marketing
38
International journal of production economics
34
Manufacturing & service operations management : M & SOM
31
Marketing science
31
The journal of services marketing
29
International journal of consumer studies
28
Asia Pacific journal of marketing and logistics
27
European journal of marketing : EJM
26
International Journal of Retail & Distribution Management
26
Journal of the Academy of Marketing Science
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing
24
Production and operations management : an international journal of the Production and Operations Management Society
24
Marketing intelligence & planning
23
International journal of production research
22
Cogent business & management
20
The journal of consumer marketing
20
International journal of Indian culture and business management
19
Marketing : ZFP ; journal of research and management
19
Journal of fashion marketing and management
18
Journal of strategic marketing
17
European retail research
16
History of retailing and consumption
16
Omega : the international journal of management science
16
SpringerLink / Bücher
16
The journal of product & brand management
16
The service industries journal
16
Transportation research / E : an international journal
16
Journal of international consumer marketing
15
Technological forecasting & social change : an international journal
15
Information systems research : ISR
14
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Source
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ECONIS (ZBW)
5,220
Other ZBW resources
41
USB Cologne (EcoSocSci)
1
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1
Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
Saved in:
2
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
3
Determination of customer preferences for benefits provided by sales promotion at shopping centres in Lithuania
Pilelienė, Lina
;
Bakanauskas, Arvydas Petras
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
1
,
pp. 85-92
Persistent link: https://www.econbiz.de/10011302859
Saved in:
4
Online sales promotion in hedonic versus utilitarian product categories
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 77-88
Persistent link: https://www.econbiz.de/10011849124
Saved in:
5
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009629140
Saved in:
6
Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din
;
Ahmad, Bilal
;
Asif, Mirza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
Saved in:
7
Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms
Dao Cam Thuy
;
Nguyen Thi Lien Huong
;
My, Dang Pham Y.
- In:
VNU journal of economics and business
2
(
2022
)
4
,
pp. 83-94
Persistent link: https://www.econbiz.de/10013499648
Saved in:
8
Visual merchandising displays' effect on consumers : a valuable asset or an unnecessary burden for apparel retailers
Hefer, Yolandé
;
Cant, Michael C.
- In:
International business and economics research journal
12
(
2013
)
10
,
pp. 1217-1223
Persistent link: https://www.econbiz.de/10010200671
Saved in:
9
Lamb availability and merchandising in retail stores
Doty, Harry O.
-
1958
Persistent link: https://www.econbiz.de/10001537415
Saved in:
10
Research in retail merchandising of farm products
Dominick, Bennett A.
-
1960
Persistent link: https://www.econbiz.de/10001538411
Saved in:
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