Purpose – This paper aims to investigate consumers' perspectives on sustainable clothing consumption and to examine ways in which this information could influence retailers' policies. Design/methodology/approach – Qualitative research was conducted using focus groups, home tasks and...

Links and analyzes qualitative and quantitative sources of information about the Taiwan retail market using an adaptation of Leites’ method. Qualitative interviews are abstracted and integrated with quantitative secondary source data and survey data. Outlines, categorizes, and summarizes...

When sales of shoes in the key holiday period kept slumping year after year, US retailer Marco called for help. Corporate executives had a feeling the fall‐off in sales was a direct result of poor communication of holiday product and set‐up information. They were not wrong. A series of focus...

Reports on the difficulties currently faced by department stores. Argues that a return to a true service orientation is needed. Discusses consumer attitudes towards the service offered in such stores via the results of a focus group interview, ranking and perceptual mapping of store services....

Assesses the future for unions in terms of sectional, attitudinal and behavioural divisions among their membership. Data are drawn from a survey of 200 employees of five organizations carried out in the north east of England in 1992‐93. Develops a typology of different groups among the...

The method most often used to gather information on the attitudes and opinions of retail customers, the exit/location survey, has several shortcomings. Presents an alternative method for gathering such data involving two stages: creating a name/ telephone number list via random selection of...