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The effects of service on multichannel retailers ' brand equity

C. White, Ryan; Joseph-Mathews, Sacha; M. Voorhees, Clay - In: Journal of Services Marketing 27 (2013) 4, pp. 259-270

Purpose – This research aims to provide insight on the interactive effects of service quality and e-service quality on perceptions of retailer brand equity and also extend and test the efficacy of Baker ' s service environment typology in both offline and online service experiences....

Persistent link: https://www.econbiz.de/10014905432