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Purpose – This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach – The purpose is to explore how different...
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Purpose – This paper aims to investigate the impact of advertising creativity on consumer perceptions of product quality, value, retailer brand attitude and purchase intention. Design/methodology/approach – Two experimental studies were conducted. Study 1 shows the impact of creativity...
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Observes that the group size of some US retail hardware cooperatives increased during the 1990s, as cooperative managements strove to increase the quantity and quality of group members. For example, a 1997 merger doubled the membership of one group. Large size was deemed necessary to achieve the...
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