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The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
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Attitudes towards Brazilian beef : differences in European consumers' perspectives according to country of residence and demographic characteristics
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of management research 4 (2012) 3, pp. 66-80
Persistent link: https://www.econbiz.de/10009727400
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The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of food products marketing 21 (2015) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10011432119