Schroeder, Ashley; Pennington-Gray, Lori; Korstanje, … - In: The handbook of managing and marketing tourism experiences, (pp. 379-395). 2016
Purpose This chapter discusses the current risk perception literature in the tourism field. The chapter critiques the literature and offers a solution through a more conceptual and operational definition of risk perceptions. Specifically, the inclusion of affective risk perceptions will be added...