We wrote, produced, and implemented a randomized intervention of a five-episode soap opera focusing on attitudes related to trust and savings. It was shown to females living in poor and violence-scarred rural areas and who received the national conditional cash transfer. We find that one year...

We wrote, produced, and implemented a randomized five-episode soap opera on financial inclusion targeted to women from poor, rural areas ravaged by terrorism in Peru. We go beyond measuring attitudes and perceptions but observe actual savings accounts using bank data. Older women, those who...