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Partners in a changing world : Korea and Canada in the Pacific Rim

Shin, Myungsoon (contributor); Evans, Brian L. (ed.); … - 1990

Persistent link: https://www.econbiz.de/10000932985

Korea as a comparative business marketing system : review and prospects

Chang, Dae Ryun; Lee, Kyoung Woo; Ryu, Sungmin - In: Journal of business-to-business marketing 21 (2014) 4, pp. 213-236

Persistent link: https://www.econbiz.de/10010478075

Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies : the case of South Korea

Cho, Seong Do; Chang, Dae Ryun - In: Industrial marketing management : the international … 37 (2008) 7, pp. 841-847

Persistent link: https://www.econbiz.de/10003781857

Organizational memory influences new product success

Chang, Dae Ryun; Cho, Hang - In: Journal of business research : JBR 61 (2008) 1, pp. 13-23

Persistent link: https://www.econbiz.de/10003595216

Koreaś path to brand creation

Chang, Dae Ryun - In: Far Eastern economic review 170 (2007) 6, pp. 59-61

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The "We-Me" culture: marketing to Korean consumers

Chang, Dae Ryun - In: Cross-cultural buyer behavior, (pp. 141-157). 2007

Persistent link: https://www.econbiz.de/10003478304

The “we-Me” Culture: Marketing to Korean Consumers

Ryun Chang, Dae - In: Cross-cultural buyer behavior, (pp. 141-157). 2007

This paper is a focused examination of the parallel collectivistic and individualistic tendencies of South Korean consumers. The “We-Me” concept argues that the two seemingly countervailing tendencies can actually co-exist. The paper discusses the phenomenon, its underlying causes, and the...

Persistent link: https://www.econbiz.de/10015384336