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~subject:"Südkorea"
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Südkorea
Advertising
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United States
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South Korea
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Raymond, Mary Anne
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Choi, Jayoung
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Choi, Yunsik
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Mittelstaedt, John D.
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Siemens, Jennifer Christie
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Asian dimensions of services marketing
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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Perceptions of factors driving success for multinational professional services firms in Korea
Raymond, Mary Anne
;
Mittelstaedt, John D.
- In:
Asian dimensions of services marketing
,
(pp. 23-41)
.
2002
Persistent link: https://www.econbiz.de/10001690233
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The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness
Siemens, Jennifer Christie
;
Raymond, Mary Anne
;
Choi, Yunsik
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 187-195
Persistent link: https://www.econbiz.de/10012483453
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