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Development and validation of scale to measure responsible consumption
Jain, Vijay Kumar
;
Dahiya, Aditi
;
Tyagi, Vikas
;
Sharma, …
- In:
Asia-Pacific journal of business administration
15
(
2023
)
5
,
pp. 795-814
Persistent link: https://www.econbiz.de/10014455569
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2
Millennials green consumption behavior and its linkage to firms marketing competitiveness : findings from select study in Uttarakhand
Jain, Vijay Kumar
;
Gupta, Anu
;
Verma, Hemraj
- In:
International journal of global business and …
15
(
2020
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10012418081
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3
Reverse innovation and its antecedents : creating value for people at the bottom
Rawat, Prigya
;
Jain, Vijay Kumar
- In:
International journal of public sector performance …
10
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10013369406
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