"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy...

"The definitive guide for using social media to build more effective organizations. Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development...

Introduction -- Acknowledgments -- New thinking for winning -- Principles for winning -- What it takes to win -- Key to winning -- Vision : seeing the future of winning -- Making the right choices strategies -- Confronting the elusive : moving from planning to action -- Brining everything...