Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"SME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The importance of service qual...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
SME
Marketing
13
Advertising
10
Services marketing
10
Werbung
10
Kommunikationsstrategie
7
Consumer behaviour
5
Dienstleistungsmarketing
5
Marketingmanagement
5
Service quality
5
Advertising effects
3
Dienstleistung
3
Insurance
3
Management
3
Marketing management
3
Terminologie
3
Terminology
3
USA
3
Versicherung
3
Werbewirkung
3
Business ethics
2
Communication in marketing
2
Consumer attitudes
2
Customer satisfaction
2
Higher education staff
2
Hochschullehrer
2
KMU
2
Konsumentenverhalten
2
Professional services
2
Promotion
2
Retail trade
2
Students
2
Studierende
2
United States
2
Unternehmensethik
2
Accountants
1
Accounting
1
Advertising attitudes
1
Advertising planning
1
Aufsatzsammlung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Lehrbuch
1
Textbook
1
Language
All
English
2
Author
All
Clow, Kenneth E.
2
Baack, Donald
1
Cole, Henry S.
1
DeNardin, Tom
1
Published in...
All
Services marketing quarterly
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management : a customer-oriented approach
Clow, Kenneth E.
;
Baack, Donald
-
2010
Persistent link: https://www.econbiz.de/10013547660
Saved in:
2
Small service businesses : advertising attitudes and the use of digital and social media marketing
Cole, Henry S.
;
DeNardin, Tom
;
Clow, Kenneth E.
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 203-212
Persistent link: https://www.econbiz.de/10011798681
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
