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Bocconcelli, Roberta
7
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The IMP journal
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The journal of business & industrial marketing
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Piccola impresa : rivista internazionale di studi e ricerche
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How does communication in SMEs change in the digital era? : some insights from the entrepreneurial perspective
Conti, Emanuela
;
Savelli, Elisabetta
;
Bocconcelli, Roberta
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2023
),
pp. 123-142
Persistent link: https://www.econbiz.de/10014432125
Saved in:
2
Reconfiguring supplier relationships between local and global : history matters
Tunisini, Annalisa
;
Bocconcelli, Roberta
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 671-678
Persistent link: https://www.econbiz.de/10003889464
Saved in:
3
"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta
;
Grandinetti, Roberto
;
Tunisini, …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
Saved in:
4
Interacting with large customers : resource development in small B2B suppliers
Bocconcelli, Roberta
;
Murmura, Federica
;
Pagano, Alessandro
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 101-112
Persistent link: https://www.econbiz.de/10011863796
Saved in:
5
The role of European R&D projects for SMEs’ resource development : an IMP perspective
Ciarmatori, Fabrizio
;
Bocconcelli, Roberta
;
Pagano, …
- In:
The IMP journal
12
(
2018
)
2
,
pp. 346-367
Persistent link: https://www.econbiz.de/10011896982
Saved in:
6
Social media as a resource in SMEs' sales process
Bocconcelli, Roberta
;
Cioppi, Marco
;
Pagano, Alessandro
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
Saved in:
7
From knowledge broker to solution provider in the Industry 4.0 setting : the innovation path of a small consulting firm
Mersico, Luigi
;
Carloni, Elisa
;
Bocconcelli, Roberta
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1390-1406
Persistent link: https://www.econbiz.de/10014276783
Saved in:
8
A Black Swan in the district? : an IMP perspective on immigrant entrepreneurship and changes in industrial districts
Milanesi, Matilde
;
Guercini, Simone
;
Waluszewski, Alexandra
- In:
The IMP journal
10
(
2016
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10011895548
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