Havenvid, Malena I.; Rocca, Antonella La - In: No business is an island : making sense of the …, (pp. 87-103). 2017
This chapter explores the issue of an outsider entering an existing business network in an interactive, interdependent and interconnected business world. Developing the new venture appears a ‘mission impossible’ as the new venture has no relationship in the relevant network or a tenuous one...
