Purpose – Using the case study of a small firm this research study aims to understand the actions required for diffusion of an innovation in a small firm. Design/methodology/approach – The research used a qualitative approach involving interviews, referring to archival documentation and...

1.2.1. Innovation Comes in Different Forms: All Forms Matter1.2.2. A Perception of Risk: Entrepreneurs vs. Professional Managers; 1.3. Financialisation has Interrupted Business Credit Mechanisms; 1.4. Capitalism and the Entrepreneur; 1.5. Historic Events: Our Window to the Future; 1.6. The United...

Small and entrepreneurial business activity worldwide continues to have a positive influence on economic growth and development. While there has been a plethora of studies on small business development, enhancement, and drivers for success, minimal research examines small business resales....

Why marketing research? -- Common misunderstandings -- The research agenda -- Using the functional approach -- Working first with what you have -- Collecting information -- Basic surveys -- Leveraging social media -- Working with results -- Statistics primer -- Making it count