Narrow search
Showing 1 - 10 of 1,033
Cover Image
Angewandtes Service Engineering für KMU
Siegfried, Patrick - 2010
Persistent link: https://www.econbiz.de/10013436389
Cover Image
Angewandtes Service Engineering für KMU
Siegfried, Patrick - 2010
Persistent link: https://www.econbiz.de/10015199180
Cover Image
Praxisbuch Dienstleistungsmarketing : Inspirationen, Strategien und Werkzeuge für KMU
Bellone, Veronika; Matla, Thomas - 2018
durchführbare Brainstormings, Innovationsentwicklung, Strategieumsetzung und gelingendes Marketing an die Hand. …
Persistent link: https://www.econbiz.de/10011872555
Cover Image
Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: International journal of innovation management 24 (2020) 3, pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
Cover Image
A theoretical framework for identifying appropriate marketing approaches across the product development life cycle for biomedical science SMEs
Vahadane, Shashwati Sanjay; Clarke, Andrew Paul - In: Journal of small business & enterprise development 29 (2022) 5, pp. 845-860
Persistent link: https://www.econbiz.de/10013389214
Cover Image
Market orientation, NPD performance, and organizational performance in small firms
Ledwith, Ann; O'Dwyer, Michele - In: The journal of product innovation management : an … 26 (2009) 6, pp. 652-661
Persistent link: https://www.econbiz.de/10003894684
Cover Image
The architecture of marketing leadership : how different structures of marketing presence in the top management team drive new product performance
Mehrabi, Hamed; Chen, Yongjian; Ranaweera, Chatura - In: Marketing intelligence & planning 43 (2025) 1, pp. 181-209
Persistent link: https://www.econbiz.de/10015201433
Cover Image
The mediating role of marketing management in the relationship between online presence and product innovation among SMEs
Pérez-Orozco, Allan; Leiva, Juan Carlos; … - In: Journal of economics, finance & administrative science 29 (2024) 58, pp. 246-262
Purpose This study explores the mediating role of marketing management in the relationship between online presence and …-stage modeling strategy for ordinary regression models to analyze mediation effects. Findings Marketing management as a strategic …, meaning that online presence resources require complementary organizational capabilities in marketing management to enhance …
Persistent link: https://www.econbiz.de/10015130661
Cover Image
Competitive strategies among Ontario farms marketing direct to consumers
Micheels, Eric T.; Böcker, Andreas - In: Agricultural and Food Economics : AFE 5 (2017) 10, pp. 1-23
in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further …
Persistent link: https://www.econbiz.de/10011657525