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SMS advertising
Consumer behaviour
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Konsumentenverhalten
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Online-Marketing
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Internet marketing
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Advertising effects
4
Beziehungsmarketing
4
Relationship marketing
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Werbewirkung
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Advertising
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Beschwerdemanagement
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Complaint management
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Mobile Marketing
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Mobile marketing
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Mobile phone
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Mobiltelefon
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Werbung
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Customer satisfaction
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Kundenzufriedenheit
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Marketing
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Marketing management
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Marketingmanagement
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Mobile Business
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Mobile business
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Mobile communications
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Mobilkommunikation
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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2014-2015
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Bank
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Bibliometrics
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Bibliometrie
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Complainer emotions
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Complex systems
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Varnali, Kaan
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Toker, Aysegul
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Yılmaz, Çengiz
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Electronic commerce research and applications
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Journal of marketing communications
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ECONIS (ZBW)
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SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
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2
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
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