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An application of a repeat purchase diffusion model to the pharmaceutical industry
Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173
Persistent link: https://www.econbiz.de/10003751377
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Segmentation based on physician behavior : implications for sales forecasting and marketing-mix strategy
Carter, Franklin J.; Chitturi, Ravindra - In: The journal of personal selling & sales management : JPSSM 29 (2009) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10003946035