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An examination of brand prices in several categories reveals that the distribution of prices is multimodal, with firms offering shallow and deep discounts. Another interesting feature of these distributions is that they may have holes in the interior of the support. These pricing distributions...
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Daily deal websites help small local merchants to attract new consumers. A strategy adopted by some websites is to continually track and display the number of deals sold by a merchant. We investigate the strategic implications of displaying deal sales and the website's incentive to implement...
Persistent link: https://www.econbiz.de/10012972850
Casual observation suggests manufacturers continue offering trade promotions while complaining that trade promotions are unprofitable. Recent empirical work finds that retailer response to trade promotions can be better understood by viewing retailers as maximizing category profits rather than...
Persistent link: https://www.econbiz.de/10014034124