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~subject:"Sales promotion"
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Sales promotion
Consumer behaviour
15
Konsumentenverhalten
13
Customer satisfaction
10
Service quality
9
Beziehungsmarketing
6
Kundenzufriedenheit
6
Relationship marketing
6
USA
6
Dienstleistungsqualität
5
Theorie
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Theory
5
United States
5
Banking
3
Viral marketing
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Virales Marketing
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Customer engagement behavior
2
E-retailing
2
E-servicscapes
2
Einzelhandel
2
Gerechtigkeit
2
Justice
2
Loyalty
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Online retailing
2
Online-Handel
2
Preismanagement
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Pricing strategy
2
Rabatt
2
Rebate
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Retail trade
2
Service fairness
2
Services marketing
2
Stickiness
2
Structural equation modelling
2
Verkaufsförderung
2
Website quality
2
Word-of-mouth
2
1987
1
Affective trust
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Anforderungsprofil
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Butaney, Gul T.
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Grewal, Dhruv
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Kopalle, Praveen K.
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Lassar, Walfried M.
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Marmorstein, Howard
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Roggeveen, Anne L.
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Roy, Sanjit Kumar
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European journal of marketing : EJM
1
Journal of retailing
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ECONIS (ZBW)
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The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
2
Does travel time to stores matter? : the role of merchandise availability
Grewal, Dhruv
;
Kopalle, Praveen K.
;
Marmorstein, Howard
; …
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 437-444
Persistent link: https://www.econbiz.de/10009622977
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