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~subject:"Sales promotion"
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Sales promotion
Consumer behaviour
41
Konsumentenverhalten
41
Beziehungsmarketing
37
Relationship marketing
36
Einzelhandel
26
Retail trade
26
Distribution channel
25
Vertriebsweg
25
Markenführung
20
Brand management
19
Verkaufsförderung
18
Marketing management
16
Marketingmanagement
16
Brand
14
Markenartikel
14
Handelsmarke
13
Marketing
11
Store brand
11
Theorie
11
Theory
11
Online retailing
10
Online-Handel
10
USA
10
United States
10
Customer value
9
Kundenwert
9
Marketing theory
9
Marketingtheorie
9
Brand image
8
Markenimage
8
Advertising effects
7
E-commerce
7
Electronic Commerce
7
Internet marketing
7
Multichannel strategy
7
Multikanalvertrieb
7
Online-Marketing
7
Werbewirkung
7
Schätzung
6
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15
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4
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4
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1
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English
18
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Neslin, Scott A.
14
Ailawadi, Kusum L.
9
Gedenk, Karen
5
Kopalle, Praveen K.
3
Sun, Baohong
3
Heerde, Harald J. van
2
Sun, Yacheng
2
Swaminathan, Vanitha
2
Gauri, Dinesh
1
Grewal, Dhruv
1
Gupta, Sunil
1
Hall, Kevin
1
Harlam, Bari A.
1
Hendrickson, Kirk
1
Langer, Tobias
1
Lutzky, Christian
1
Ma, Yu
1
Montaguti, Elisa
1
Ni, Jian
1
Papies, Dominik
1
Shehu, Edlira
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Marketing science
3
Journal of retailing
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing
1
Handbook of marketing decision models
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Relevant knowledge series
1
Review of marketing research
1
The history of marketing science
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
2
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
3
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
4
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
Saved in:
5
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
6
Sales promotion
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001791347
Saved in:
7
Sales promotion
Neslin, Scott A.
- In:
Handbook of marketing
,
(pp. 310-338)
.
2006
Persistent link: https://www.econbiz.de/10003335137
Saved in:
8
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
9
Sales promotions
Ailawadi, Kusum L.
;
Gupta, Sunil
- In:
The history of marketing science
,
(pp. 463-497)
.
2014
Persistent link: https://www.econbiz.de/10010415796
Saved in:
10
Six lessons for in-store marketing from six years of mobile eye-tracking research
Hendrickson, Kirk
;
Ailawadi, Kusum L.
-
2014
Persistent link: https://www.econbiz.de/10010424899
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