//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sales promotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Enhancing relationships in e-t...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
Consumer behaviour
20
Konsumentenverhalten
20
Emotion
9
Advertising effects
8
Werbewirkung
8
India
6
Indien
6
Relationship marketing
6
Beziehungsmarketing
5
Impulse buying
5
Advertising
4
Dienstleistungsqualität
4
Service quality
4
Verkaufsförderung
4
Werbung
4
Brand management
3
Comparative advertising
3
Consumer impulsiveness
3
Content analysis
3
Customer satisfaction
3
Markenführung
3
Market research
3
Marktforschung
3
Vergleichende Werbung
3
Ambivalence
2
Arzneimittel
2
Attitude-toward-the-Ad
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Cataract
2
Clinic-intercept
2
Cognition
2
Comparison
2
Consumer attitudes
2
Contraception
2
Cultural identity
2
Decision quality
2
Direct and indirect comparative ads
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Sivakumaran, Bharadhwaj
4
Joseph, Joshy
2
Bandyopadhyay, Nirmalya
1
Harindranath R.M
1
Kumar, Ravi Shekhar
1
Mathew, Shawn
1
Patro, Sanjay
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
2
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer promotions in the Indian market
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
- In:
Journal of international consumer marketing
23
(
2011
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
Saved in:
2
Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
Saved in:
3
Perceived impact of promotional support : issues and scale
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
Saved in:
4
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->