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Consumer promotions in the Indian market
Joseph, Joshy; Sivakumaran, Bharadhwaj - In: Journal of international consumer marketing 23 (2011) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10008991165
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Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya; Sivakumaran, Bharadhwaj; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
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Perceived impact of promotional support : issues and scale
Harindranath R.M; Sivakumaran, Bharadhwaj - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy; Sivakumaran, Bharadhwaj; Mathew, Shawn - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 524-543
Persistent link: https://www.econbiz.de/10012179140