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The dimensions of storytelling...
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Salespeople
Consumer behaviour
13
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Verkaufspersonal
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8
Relationship marketing
8
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7
Service quality
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Flaherty, Karen E.
10
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Larson, Brian V.
2
Pappas, James M.
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
3
The journal of personal selling & sales management : JPSSM
2
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
Saved in:
2
Storytelling by the sales force and its effect on buyer-seller exchange
Gilliam, David A.
;
Flaherty, Karen E.
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 132-142
Persistent link: https://www.econbiz.de/10011286969
Saved in:
3
Storytelling during retail sales encounters
Gilliam, David A.
;
Zablah, Alex R.
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 488-494
Persistent link: https://www.econbiz.de/10009768987
Saved in:
4
Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.
;
Badrinarayanan, Vishag
;
Anderson, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
Saved in:
5
Expanding the sales professional's role: a strategic re-orientation?
Flaherty, Karen E.
;
Pappas, James M.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 806-813
Persistent link: https://www.econbiz.de/10003893193
Saved in:
6
The influence of an optimal control system on salesperson performance and championing
Flaherty, Karen E.
;
Pappas, James M.
;
Allison, Lee
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 304-311
Persistent link: https://www.econbiz.de/10010364521
Saved in:
7
Leadership propensity and sales performance among sales personnel and managers in a speciality retail store setting
Flaherty, Karen E.
;
Mowen, John C.
;
Brown, Tom
; …
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10003946033
Saved in:
8
Linking cause-related marketing to sales force responses and performance in a direct selling context
Larson, Brian V.
;
Flaherty, Karen E.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
Saved in:
9
Salesperson brand attachment : a job demands-resources theory perspective
Allison, Lee
;
Flaherty, Karen E.
;
Jung, Jin Ho
; …
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10011486143
Saved in:
10
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
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