Similar Search Results

The impact of causation and efectuation decision‑making logics on de‑internationalization strategies of small‑ and medium‑sized export firms

Pattana Boonchoo - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-28

This study investigates the relationships between causation and efectuation decision-making logics and multiple dimensions of de-internationalization among Thai manufacturing export frms. Although existing research has explored internationalization processes, the decision-making dynamics...

Persistent link: https://www.econbiz.de/10015325152

The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance : evidence from firms in Thailand

Thoumrungroje, Amonrat - In: International marketing in the fast changing world, (pp. 179-198). 2015

Persistent link: https://www.econbiz.de/10011416218

Enhancing export performance through proactive export market development capabilities and ICT utilization

Racela, Olimpia C.; Amonrat Thoumrungroje - In: Journal of global marketing 33 (2020) 1, pp. 46-63

Persistent link: https://www.econbiz.de/10012201063

Enhancing foreign subsidiaries' performance through relational ties, market- and nonmarket-based capabilities

Amonrat Thoumrungroje; Supara Kapasuwan - In: Journal of strategy and management 15 (2022) 2, pp. 287-302

Persistent link: https://www.econbiz.de/10013332389